Jeffry Gamble, executive creative director at DDB Group, said, "We wanted travelers to leave Hong Kong with a great story. ![]() ![]() ![]() My Time for Urban Escapes involves getting a tan with model Jason Godfrey:Īnd finally, the My Time for Summer Fun video is hosted by the adorable 1,600 pandas: Acuna plays host in the My Time for Renewal video: Produced by DDB Hong Kong and Life Inspired, the four videos are part of nine videos which HKTB plans to produce by the end of this year, along with a social media activation campaign in mid-July.įor the foodie is the My Time for Indulgence video featuring Michelin star chef Alvin Leung:ĭesigner J. The campaign message: Hong Kong is not just a place for shopping, it has a range of other experiences to offer, too. “We wanted our campaign to connect with consumers in a more emotional way and try to portray to them what it feels like to be in Hong Kong so that we can differentiate ourselves from other travel destinations.” “The videos tap into consumer insights about what they really want to hear about destinations – what locals are really doing, and going beyond the usual tourist sights to get a feel of life as a local,” said Tina Chao, director of marketing at HKTB. ![]() The Hong Kong Tourism Board (HKTB) has produced four video ads to appeal to the following traveller archetypes – the foodie, the fashionista, the health-conscious and the family – featuring local experiences that would appeal to each type of traveller.
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